Events · By Sharon Demmery
Create the moment everyone photographs.
Faux floral design for events, trade shows and brand activations, from elegant stands to one-off showpieces that become the talk of the show.
"Saatchi & Saatchi asked for a little more than expected. It took my skills to the absolute limit."
A note from Sharon
I've dressed trade shows and events across the UK, including the National Indoor Arena and the NEC in Birmingham. Then Saatchi & Saatchi got in touch.
It could have been a request for some straightforward arrangements for another event. Instead they wanted something truly one-off for Reebok, and it had to be perfect.
Over a number of weeks the faux flowers were selected and the design moved from a drawing to the real thing: a swing made entirely of faux flowers.
Sharon DemmeryFounder & designer





The Reebok Flower Swing
The most talked-about attraction at BeFit London.
The swing went beyond the expectations of Saatchi & Saatchi and, more importantly, Reebok. Bloggers and personalities queued to have their picture taken on it, and it became one of the stars of BeFit London 2017.
- ClientSaatchi & Saatchi for Reebok
- EventBeFit London 2017
- The pieceA one-off swing made entirely of faux flowers
- DesignedFrom drawing to finished piece over several weeks
What I create for events
From trade stands to brand showstoppers.
Trade shows
Stands and displays that stop people walking past, as at the NEC and NIA.
Brand activations
One-off pieces that put your brand in every guest's camera roll.
Photo moments
Faux flower walls, swings and backdrops made for sharing.
Reusable
Built to last, so your showpiece can travel to the next event too.
How it works
From drawing to the real thing.
Share the brief
Tell me about the event, the brand, the space and the date.
I sketch it
The idea moves from a drawing to a design, with your feedback at every stage.
Made in my design studio
Every stem is selected and set to make the piece perfect up close.
Delivered for the day
Ready on time and built to look its best under the spotlight.
Recent projects
More showstopping projects.
Plan your event florals
Tell me about your event.
Share the date and the idea and I'll come back to you personally. The earlier we talk, the more ambitious we can be.
Prefer to talk? WhatsApp me or email sharon@demmerys.com.
Thank you, your enquiry is on its way to me. I'll be in touch very soon. Sharon


